An inside look at fake online reviews for doctors and dentists
Reporting for TODAY, NBC’s Kate Snow investigates fake online reviews for medical professionals. She also explains what to look for, including identical reviews and additional details about the doctors.
Is that online review real? Don’t count on tech firms to inform you about fakes
Tech companies and review sites have shown little incentive to clean up fraudulent reviews on their own. Perhaps they need a legislative push.
‘Cheating Is Rewarded': Some Yelp Elite Reviews May Be Fake
A few years back, Yelp launched its Elite Squad. Here's what the I-Team learned about when quick cash is too easy to turn down.
The Trusted Yelp ‘Elite’ Reviewers Who Sell Their Reviews for Cash
Yelp “Elite” reviewers are verified members of the site who are supposed to be more trustworthy than ordinary users. Some of them are selling their reviews to businesses around the country.
The Lucrative, Shady Market in Fake Reviews
Technology Journalist Laura Sydell takes a deep dive into the trade in fake reviews that engages doctors, small businesses, and pizza shops too across Yelp, Facebook and Google. She's guided on her journey by former fraud investigator Kay Dean, whose own encounter with fake reviews took her deep into the world of Black Hat Marketing
Fake patient reviews are making it increasingly hard to seek medical help on Google, Yelp and other directory sites
From rehab centers to family doctors, patients trying to find good medical care are increasingly finding fake consumer reviews — and there are no signs of an imminent crackdown.