How Gangs & Cartels Weaponize Social Media

Much like celebrities and influencers, Mexican cartels and other violent gangs have vast social media followings. They use social media to issue threats, announce new campaigns, and even put out hits on people.

Social media platforms like Instagram, Tik Tok and X (formerly Twitter) rarely block the content, especially if it’s not in English.

Banned groups monetize video platforms like Tik Tok and YouTube, making money off music videos and other content that glorifies the gangster lifestyle.

Social media provides strategic value for criminal groups

Vast Followings
Gangs like MS-13, Brazil’s PCC and various Mexican cartels have hundreds of thousands of followers on social media.

Spreading ‘Narco’ Culture"
Illegal groups use social media to recruit new members with promises of wealth, women and weapons.

Issue Orders Freely, Widely
Crime bosses use social media to rally their troops, issue threats to rivals, and sell drugs and other contraband.

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